Kolkata: Tata SteelNSE 1.42 % has introduced two new brands of coated products, named GalvaRoS and Colornova, to address the unmet requirements of the emerging corporate accounts (ECAs).

These products have been created to meet the evolving needs of the micro-segments, while strengthening the pillars of sustainability – economical sustainability & social sustainability, critical to growth and development, an official statement said.

Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel, said: “These new product brands are the pillars of future growth and are not only eco-friendly but also eco-effective. It will create a green, healthy and productive ecosystem of stakeholders that produces eco-friendly products to meet customer needs of today and tomorrow.”

The overarching requirement in today’s context, is to re-align, re-boot and recharge the manufacturing ecosystem, to build a resilient and future-ready MSME sector, Tata Steel said. With the launch of these innovative and environment-friendly products, the company added it reaffirms its commitment to create a sustainable ecosystem for stakeholders.